The All-New Grom Social Media App For Kids is Here

BOCA RATON, FL – August 6, 2024 – Grom Social Enterprises, Inc. (NASDAQ: GROM) (gromsocialenterprises.com), a leading provider of family-friendly entertainment, media, and technology solutions – and the company that helped usher in safe social media exclusively for kids – today released its eagerly anticipated and completely updated Grom Social Media App, the social media platform exclusively for kids. Offering unparalleled safety, the Grom App invites parents to actively participate in their child’s social media activity. Designed for first-time social media users, Grom serves as important “training wheels” for users before they turn 13, the general threshold age to access accounts on many social apps. The app is now available in the Apple Store on IOS, with an Android version soon to follow.

The new Grom app launches in an era of unprecedented national attention on kids and digital safety, where concerns are focused on several harmful effects of social media on self-esteem, inappropriate content, and user privacy. Unlike most apps, Grom proactively insulates its young users in a positive environment through a combination of live monitors and algorithms that intercept, and ultimately prevent, the posting of inappropriate content – including hate speech and abusive language – and never collects, exploits or sells user data, a practice common among most apps, in which user data is often sold to third-parties and marketers seeking to reach consumers directly.

Since its establishment in 2012, Grom Social has been working tirelessly to ensure that it operates well within the guidelines of the Children's Online Privacy Protection Act of 1998, commonly known as COPPA. The new version of the app has been certified under the Children’s Advertising Review Unit’s (CARU) COPPA Safe Harbor Program, following a thorough audit of its safety and security protocols. As federal and state legislation comes to fruition, Grom is committed to fully complying with all laws that help protect kids even further in the digiverse.

With the Grom app, kids can express their individuality and creativity with other Grom users like never before, with such features including:

- A library of 3D avatar assets (called Gromatars) featuring hundreds of custom options.

- Access easy-to-use video recording and in-app editing functions.

- Interactive feeds and the ability to post in a kid-only social forum.

- Positive in-app messaging including how to use and enjoy social media safely.

- Promotion of responsible screen time through the nightly shutdown of the app wall feed.

For parents and caregivers, Grom offers a suite of tools to help them monitor their children’s online activities, such as:

- A separate in-app parental platform for full access and visibility to each child's online activity.

- New video authorization system to ensure each user has parental consent to be on Grom.

- Parents can fully control notification settings for their child's account.

- Parents can set daily time limits for their child's account to limit screen time.

Said Darren Marks, Chief Executive Officer of Grom Social Enterprises, Inc., “This new Grom is all about fun, entertainment, and discovery for kids – while providing assurance for parents that their children are happily engaged in a safer, secure online environment. We are proud to have the Grom Social media app COPPA certified by CARU to ensure it complies with the COPPA rule.”

“Grom is the perfect social media ‘training wheels’ for kids, preparing them to become positive online citizens. The all-new version of  Grom underscores  how we strive to play an essential role in social media just for kids through our combination of live monitors and advanced algorithm technologies that prevent inappropriate content and behavior on the platform. The new Grom represents the culmination of twelve years of dedication to empower kids to experience a fun and safe online social media experience,” said Zach Marks, Chief Content Developer for Grom.